PORTFOLIO

I'm Greycen, a brand and product design leader based in California. With several years of experience working in the startup world, I’ve honed my skills in brand expansion and design experiences with fast-paced small teams.

Recent Projects

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As a design leader with a multi-disciplinary background in brand and product, I specialize in building cohesive, high-impact experiences that drive business growth. I’ve led creative direction from early-stage vision to execution, translating market insights into innovative brand strategies that resonate and scale.

Currently, I lead brand design at Handshake AI.

When I'm not designing, I love to read, travel, road bike, and hang with my dog.

Latest Passion Project

Pictoart, a custom AI generated coloring book
Launching November 2025

Recent Experience

Handshake AI

Staff Brand Designer, 2025

Senior Product Designer, 2022-2024

Designer, 2021

Designer, 2020 - 2021

Associate Designer, 2019

Chick-fil-A

Digital Technologist, 2018-2019